Brooks Brothers, the iconic American luxury fashion brand, has a rich history that dates back to its founding in 1818 by Henry Sands Brooks. As the oldest apparel brand in continuous operation in the United States, Brooks Brothers has been a prominent name in the fashion industry for over two centuries.

Originally a family business, Brooks Brothers has evolved into a renowned company that produces clothing for men, women, and children, as well as home furnishings. Known for its classic and timeless designs, the brand has left an indelible mark on American style and menswear.

In September 2020, Brooks Brothers underwent a change in ownership. The company was purchased by a joint venture between Authentic Brands Group and Simon Property Group, leading to a new era for the brand. Currently, Brooks Brothers is owned by Authentic Brands Group and SPARC Group LLC.

Key Takeaways:

• Brooks Brothers, founded in 1818 by Henry Sands Brooks, is the oldest continuously operating apparel brand in the United States.
• The company produces clothing for men, women, and children, as well as home furnishings.
• In September 2020, Brooks Brothers was purchased by Authentic Brands Group and Simon Property Group.
• Brooks Brothers is now owned by Authentic Brands Group and SPARC Group LLC.
• The brand has played a significant role in shaping American style and menswear throughout its history.

Brooks Brothers’ Early History and Founding

In 1818, Henry Sands Brooks founded Brooks Brothers, originally named H. & D. H. Brooks & Co. Starting as a small family business, the company focused on providing quality clothing for men. In 1850, Henry’s sons renamed the company as Brooks Brothers, marking the beginning of its iconic journey.

One notable milestone in the early history of Brooks Brothers was the adoption of the Golden Fleece symbol as its trademark in 1850. This symbol, representing a wooly sheep suspended in a ribbon, was not only a symbol of British woolen merchants, but it also served as the emblem of the Knights of the Golden Fleece.

Brooks Brothers played a significant role in revolutionizing American fashion with the introduction of ready-to-wear suits in the mid-19th century. This innovation allowed customers to purchase suits without the need for extensive tailoring.

“Clothes may make the man, but the suit makes the gentleman,”
highlighting the impact of Brooks Brothers on accessible and stylish menswear.

Brooks Brothers’ reputation for exceptional craftsmanship also led to prestigious clientele. The company outfitted Abraham Lincoln with a unique suit for his second inauguration, and tragically, he was wearing a Brooks Brothers suit at the time of his assassination.

Ownership Changes and Expansion in the 20th Century

In the 20th century, Brooks Brothers experienced a series of ownership changes and underwent expansion to further establish its presence in the fashion industry. These changes shaped the trajectory of the brand, contributing to its growth and evolution.

Ownership Changes

In 1946, the Brooks family, who had been at the helm of the company since its inception, sold Brooks Brothers to Julius Garfinckel & Co., a prominent retail corporation. This transition marked a significant shift in ownership, as the brand entered a new era under the management of Julius Garfinckel & Co.

“The involvement of Julius Garfinckel & Co. brought fresh perspectives and opportunities for Brooks Brothers, paving the way for future expansion and recognition.”

Throughout the following decades, Brooks Brothers continued to navigate changes in ownership. In 1988, the brand was acquired by the renowned retailer Marks & Spencer, further solidifying its position in the global fashion market.

Introduction of “B by Brooks Brothers”

During its history, Brooks Brothers introduced the sub-brand “B by Brooks Brothers,” offering a distinct line of products that catered to a broader customer base. This sub-brand was strategically designed to provide an affordable yet high-quality option for customers seeking Brooks Brothers’ distinctive style.

“‘B by Brooks Brothers’ showcased the brand’s commitment to accessibility while maintaining its reputation for craftsmanship and quality.”

With an exclusive partnership with Macy’s, “B by Brooks Brothers” served as a gateway for more individuals to experience the timeless elegance that the brand embodies.

Recent Financial Struggles and Acquisition

In recent years, Brooks Brothers faced financial challenges, culminating in the company filing for bankruptcy protection in July 2020. However, the brand’s reputation and historical significance attracted the attention of Authentic Brands Group and Simon Property Group.

These two major players in the industry recognized the value of Brooks Brothers and, in September 2020, acquired the company, pledging to continue its operations and preserve its retail locations.

The acquisition by Authentic Brands Group and Simon Property Group reaffirms their belief in the enduring legacy and potential of the Brooks Brothers brand.

Brooks Brothers’ Ownership Timeline